Google has finally updated PageRank and this time it has really came more as a shock rather than a green bar update on the tool bar. This update saw many established & highly promoted directories losing the PageRank value & many new starting directories jumping on the PageRank value (many directly from 0 to 4 & 5 also). I know of Directory Journal (This site really has some amazing content) jumped the PR scale directly from PR0 to PR7.

Many established Web Directories like Alive Directory, Aviva Directory, Elegant Directory, DirectoryDump, Romow Web Directory and many more saw PageRank drop directly from PR6 to PR4. All the above directory owners worked really hard so that they offer the best link value to customers.

Now here comes the pinch with this Google Update when established directories (dropped by PR) and be compared with the new directories awarded higher PR. I really don’t think PR now is the metric for comparison right now & will be influenced with many other factors.

Here are some of the conclusions that can be drawn from this PageRank Update

1. Google is not against directories (I know that this will make a lot of people happy).

2. Google is only against PAID Links and attempts to manipulate PageRank.

3. Content will always rule Google, So if you can add relevant & quality content to your web directories, you will be always away from the problem.

4. Too Much Over Linking between Directories : A pattern in seen mostly where in a web directory links to other directories (or a group of directories). These are not necessarily sponsored sites, But mostly directories owned by the same owner.

Requesting every one to comment on this article & point out If I have made any mistakes while writing this article.

Amit.

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